Mr. Bergstrom is a seven time "Presidents Club Winner” with a solid background in Film Finance, Sales, Marketing, Advertising and Brand Integration. He has extensive experience in Music, Film, Video Production and Social Media Management as well as a solid understanding of Enterprise and OTT Networks, Data Storage and Streaming Technologies. He has Written, Produced, Directed and Edited several Films, numerous Music Videos and dozens of Television commercials. Karl was part of the team to provide the first live video stream of the Oscars.
His leadership as CEO of Back Bay Media, a film finance and digital media technology company provides the company with the ability to create and distribute powerful content for Film, Broadcast Television, Web, OTT, Social Media and Mobile Devices.
Karl is also the President of Andrew Janson and Partners , the company provides Brand Integration and Advertising for Sony Pictures Television, Crackle .com with shows such as, Comedians in Cars Getting Coffee with Jerry Seinfeld, The Art of More with Dennis Quad and Kate Bosworth and Sports Jeopardy with Dan Patrick.
His understanding of Advertising Metrics goes beyond the Internet and Social Media to Mobile Media and Video Streaming applications for deeper insights into exactly how advertising campaigns engage and convert across all digital platforms. His unparalleled ability to capture and analyze information, has helped increase his clients’ revenue by as much as fifty percent within the first twelve months.
As Partner and VP of Sales and Marketing for Boston Optical Fiber he secured $12 million dollars in Federal Government Funding and launched the company into manufacturing and distribution of Fiber Optic products.
Mr. Bergstrom attended Berklee College of Music with a major in Arranging and Composition, Acoustics, Sound Engineering, Voice and Woodwinds. He also studied Business Law at San Diego State.